Hi, I'm Julie.
I'm a paid media and marketing and communications specialist.
My work experience
Market Performance Group | Digital Media Specialist |
HiTouch Business Services | Sales Marketing Manager |
Hypothesis | Marketing Manager |
Examity | Marketing Coordinator |
My education
Simmons University | Bachelor of Arts in Communications |
My skills
Digital marketing | Paid media |
Communications | Social media |
Email marketing | Graphic design |
Copywriting | SEO |
I've worked in
B2B | EdTech |
Agencies | Startups |
My Experience
Paid Media Strategy
My paid media experience includes building and optimizing campaigns across Amazon and Walmart, including Sponsored Search, DSP, and STV/CTV advertising. By combining audience targeting, budget pacing, testing, and performance analysis, I have helped campaigns reach the right shoppers and drive stronger returns.
Social Media Strategy
I've developed and managed social media content across Facebook, Instagram, TikTok, X, and YouTube. Using HubSpot, Hootsuite, and Sprout Social, I have organized content calendars, scheduled posts, tracked engagement, and refined strategies based on what resonated most with audiences.
Email Marketing Strategy
I have planned and executed recurring email campaigns through Marketo and Constant Contact, managing everything from segmentation and copywriting to testing, scheduling, and reporting. My focus? Creating relevant, well-timed communications that supported engagement, lead generation, and customer retention.
Writing & Graphic Design
I would regularly research and write blog posts, website content, campaign copy, and other marketing materials tailored to specific audiences. I have also used Adobe Creative Suite to create branded graphics and visual assets that support digital campaigns across email, web, and social media.
