I turn strategy into growth through paid media, content, email, and creative that actually works.

Strategy, creativity, and optimization driving measurable growth.
More creative work ↗







Getting students to engage more deeply with JSTOR’s library of scholarly content.
How Boston used social annotation to add context to a State of the City address.
Practical study strategies for students working toward exams, degrees, and certifications.
Practical green-cleaning strategies for healthier, more sustainable workplaces.
Amazon Sponsored Ads, Amazon DSP, Walmart advertising, STV/CTV, pacing, optimization, and tentpole strategy.
Audience research, testing, performance analysis, budget allocation, and actionable recommendations.
Segmentation, campaign planning, copywriting, testing, Marketo, and Constant Contact.
Social strategy, web content, blogs, customer stories, and audience-led messaging.
Campaign assets, branded graphics, Adobe Creative Suite, and cross-functional collaboration.